Soft Baked Bars

New soft baked meal bars are so soft and chewy, they’re the perfect choice for when you’re on the go, short on time, or just want the satisfaction of a delicious soft baked meal bar.

Endulge Almond Craze Bars

Atkins™ Endulge Almond Craze Bars combine the salty, satisfying crunch of almonds with chocolatey decadence into one mouth-watering bar.

New! Atkins™ Chocolate Caramel Cream Shakes!

Try the latest addition to our line of delicious and satisfying shakes.

New! Atkins™ Creamy Root Beer Float Protein Shake

Try the vintage soda fountain flavor of Creamy Root Beer Float flavored Protein Shakes from Today’s Atkins™.

Sign Up for Auto Delivery

SAVE 8% + FREE Shipping on Orders $50+ with Subscription

Explore Auto Delivery

Easy to Do

Place your auto delivery order to
keep your favorite flavors in-stock at home.

Easy to Save

Get 8% off each shipment.
If your auto delivery order is over $50, you’ll get free shipping too! How sweet is that?

Easy to Change

Swap flavors or skip a delivery
with just a few clicks.

Explore Our Best Sellers

Quick Add to Cart
Quick Add to Cart
Quick Add to Cart
Quick Add to Cart

Explore Our Best Sellers

Featured Products

Protein Chips

Everything you love about a chip, without a ton of the net carbs you don’t. Atkins® Protein Chips are the new salty & crunchy snack chips that won’t sideline your nutritional goals.

Atkins Shakes

Rich and creamy Atkins Shakes keep you satisfied throughout the morning with protein, calcium and important vitamins and minerals.